Are you getting reach? Who cares!
We specialise in capturing attention, through
engaging, result driven content.. it's not rocket science!

Our Story

Welcome! My name is Joe Rowbotham, and I am the Managing Director of The Social Media Lab, a young, dynamic and creative team of individuals, that share the responsibility of building and developing your business through innovative, Digital Marketing. I started this company with my partner Toby Blatchford-Tagg, the founder of a company called The Lead Lab, a telemarketing company based in Exeter specialising in B2B Lead Generation and Appointment Setting.

Having an extensive background in the Hospitality sector, I was given an amazing opportunity to become a Digital Marketing and Social Media apprentice, and at the ripe age of 22, the national apprenticeship wage was a bit of a step back (let’s be honest). However, despite the money, this wasn’t something that would get in the way of what I wanted to achieve, and before I knew it, 12 months had flown by leaving me in a fantastic position to move forward in the next part of my career.

This is when The Social Media Lab launched, a company with a vision to curate and build large, authentic, online communities associated with successful brands, and for businesses looking to introduce Digital Marketing. We eat, sleep and think Social Media, specialising in producing the most engaging content, alongside catchy creative imagery, leading your business on the route to digital success.

Our Services

Social Media Management

Social Media management is vital for any business craving some digital presence, so why not leave it to the "pros". We can help manage your Social Media activity, while generating some online conversations associated to your brand.

Content Creation

Already have an idea in mind for an effective Social Media campaign, but struggling with the content and the imagery? We can help construct the content, and choose the best artwork to ensure the best possible results are achieved, ending a successful Social Media campaign.

Digital Advertising

We can help advertise your brand through a number Digital Advertising methods, from Google Advertising to Facebook Advertising. This can help direct online traffic to a destination of your choice, while generating some fantastic brand awareness.

Behind the scenes

"Talent wins games, but teamwork and intelligence wins championships."


Managing Director




Operations Director



“The team over at The Social Media Lab have been a vital ingredient to our growth, allowing us to expand as a business opening 3 shops in less than 12 months. The results we have seen in our Facebook Ads have been outstanding, driving large amounts of traffic to our website, maximising our bookings and building our Social Media accounts to over 20,000 followers of our target market. ”

Luka Chitty Lukas Barbers

“The Social Media Lab approached us with a clear understanding of our market, but also with the best methods of developing our Social Media presence. They were innovative with their ideas, and always provided us with a clear breakdown on the delivery and performance of our Social Media activity. They are extremely passionate and will always go the extra mile to help, I couldn't recommend the team enough. ”

Brian Butt Sanosan UK

“The Social Media Lab have been a saviour for my business, they are creative in every aspect of their work and provide great insights to the industry and how it works. I am really pleased with the website they produced, the functionality of it works really well and we have seen huge amounts of traffic on our website on a daily basis. They created a Google Advertising campaign for us which has been a huge success for generating new business, and for the visibility of our brand. They are there whenver we need them, and would do anything to help us. ”

Alexandra Bella Bella Brows